![]() In the tweet, Jarrard said, “So are we in agreement the poor deadpan Brute is named Craig? I now really want to know more about Craig …” and received over 2,600 likes. On Twitter, Craig also appeared in a number of memes, including a tweet from Brian Jarrard, community director at 343 Industries, on July 23rd. Redditor Potato_Blues23 posted a Wojak version of Craig to the /r/HaloMemes subreddit shortly after and received over 1,700 upvotes and 100 comments in less than 24 hours. On July 23rd, Redditor Spartans188 posted a meme of Craig depicted as Shrek, receiving over 800 upvotes in 24 hours (seen below). About two hours later, Redditor weirdusernamebutok on July 23rd, uploaded an image of the Brute to the /r/okbuddyretard subreddit with the caption, “This is Craig” (shown below, right).Ĭraig continued to spread in the following days after the trailer was released, particularly on Reddit’s /r/HaloMemes sub. The post received more than 1,500 reactions and 290 comments in less than one week (shown below, left). On July 23rd, Facebook user Ali Kay posted the earliest known instance of someone calling the Brute "Craig." At about 11 am that morning, they wrote in the Halo Plasmaposting, "We're calling this dude Craig idc what you say" (shown below, left). When one of these runs towards him, the player shoots off his helmet, revealing Craig’s face before he melees and kills him. ![]() In the clip, Master Chief is battling two Brutes that descend from the air in drop pods. The scene of Craig appears towards the middle of the video around the 4:05 mark (seen below). ![]() The original image used in the meme is taken from the eight-minute demo of Halo Infinite that was shown during the Xbox Games Showcase event on July 23rd, 2020. ![]()
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